GoGuardian

A rapidly growing EdTech company, GoGuardian provides solutions to create effective, engaging, and safer learning environments. Its collection of products is found in over 50% of classrooms in the United States.

In it's early stages, as the sole designer on a lean creative team of three, and along side the product team, we researched and developed the brand persona, reskinned all public-facing visual assets and established new standards in its entirety helping to bring it to its 2018 $1 billion valuation.

Color Palettes & Typography

Working with the product team, we choose a versatile and accessible type face and added warm hues and earth tones to expand the blue, monochromatic color palette.

Icon Standardiaztion

Simple icons for completing tasks were templatized and a more complex, pictorial set was created for instances of visual delight.

Illustration

The main function of the GoGuardian core products is to filter harmful content and monitor activity which can raise privacy and data-handling concerns. Budget and resources limited us to stock photography -- as a solution, we developed product specific illustrations that lean into the explorative nature of education and capture the joy of learning.