Malibu Sugar

Malibu Sugar is a fresh, fun, Southern California-inspired line of super-soft seamless Basix geared toward girls, teens, and tweens. The styles make them feel happy, comfortable, and confident.

Typography & Color Palette

Standardising a selection of font families and colors that can work interchangeably and convey as much personality and energy as the Malibu Sugar ethos; we redesigned and updated the logo and incorporated new layout standards into marketing materials, product photography, and print designs.

Photog & Prints

Bright and sassy model photography and print design for camp, dance, and everyday wear
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