Malibu Sugar is a fresh, fun, Southern California-inspired line of super-soft seamless Basix geared toward girls, teens, and tweens. The styles make them feel happy, comfortable, and confident.
Standardising a selection of font families and colors that can work interchangeably and convey as much personality and energy as the Malibu Sugar ethos; we redesigned and updated the logo and incorporated new layout standards into marketing materials, product photography, and print designs.
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